ADHD & Executive Function Coaching
Put Your Child on the Path to Success Starting Today
- Your child is bright and capable. The hard part is doing it all without YOU.
- GrowNOW coaches kids, teens, young adults to run those steps themselves
- We coach you alongside, so it sticks as fast as possible.
- Week by Week – NOT a multi-month investment.
- You do not have to eliminate all screens
- If you are skeptical, please do not move forward.
- All info about our services, including pricing is here and on our FAQ page.
No wall of forms to get started. You meet your coach on a free call before any paid session. Over 2,000 families since 2016.
What this is
Skill Building. Not Talk Therapy.
The single biggest thing families get wrong before their first call.
What GrowNOW is
What it is not
Executive function skill building, designed specifically for the the unique individual – ADHD or not.
Not therapy, talk therapy, counseling, or CBT. Not play therapy, not occupational therapy. Not a mental health service.
An individualized plan for your child. There is no one-size-fits-all curriculum.
Not organizing binders, sticker charts, or generic ADHD coaching.
Practiced through real tasks, experiences, and relationships.
Not medical. No diagnosis is required to work on executive function.
Parent training alongside, so progress transfers home and to school.
Not endless. The goal is for your child to graduate from these services as soon as possible.
Is this right for your family?
"Can GrowNOW help everyone? Absolutely not."
That honesty matters. Coaching works when the family works it, and if we believe we are not the best fit, we will say so immediately and point you toward other quality options.
Mike McLeod · founder of GrowNOW Families who benefit most
You are ready to be empowered – use specific language, hold consistent boundaries, and actually follow the parent training recommendations. Your child is capable, and you want independence that actually lasts instead of one more chart to manage.
Where it tends not to work
When expectations are unrealistic, when the parent coaching is not implemented consistently, and honestly, sometimes it is on us. If you are hoping a coach can fix your child while nothing changes at home, this is not the right fit.
The GrowNOW Internal Skills Model
Four skills we build, three zones where you see them.
The four internal skills
Self‑Awareness
Understanding how you think, feel, and work best.
Self‑Regulation
Managing emotions, focus, and behavior.
Self‑Motivation
Starting and finishing non-preferred tasks.
Self‑Evaluation
Learning from experiences to make better choices.
all four powered by Working Memory
The three zones where those skills show up
Zone 1
Academic
Being a strong student, getting work done, and earning the grades they are truly capable of.
Zone 2
Home
The most common one. Self-regulation, anger, arguing, with parents and siblings, and starting, sticking with, and finishing non-preferred tasks.
Zone 3
Social
NOT “social skills” – this is Social Executive Functions, and perspective-taking skills. Making friends and keeping them, long-term.
Your child does not need to struggle in all three zones to have ADHD or executive function delays. The approach is grounded in the research of Dr. Russell Barkley and Dr. George McCloskey.
What happens next
Four steps to start, and you only pay at the last one.
Our Services are in very high demand, which means there is usually a waiting list, and you can book a parent coaching call while you wait. Here is exactly how it works, no surprises.
Tell us about your child
A short form about your goals and concerns. That is what lets us match you well.
Matched to your best-fit coach
Matched on your child's age and needs, not on who happens to be free first. Coaches specialize.
Meet your coach first
A free get-to-know-you call with your coach before any paid session. Wrong fit? We rematch you anytime.
Begin, week by week
Weekly 60-minute sessions plus parent training. No contract. You continue because it is working.
The straight details
No contracts. No surprises.
$150 per 60-minute session
Week by week, cancel anytime. There are never any contracts or commitments.
Private pay, out of network. A 24-hour cancellation policy keeps it fair for everyone.
Parent-training-only is available if that is the right starting point for your family.
Concerned about price? Do fewer than 5 sessions.
Tell us your goals here:
The intake form is the first step. It's what we use to match your child with their best-fit coach. Then you meet that coach on a free call before any paid session.
Still have a question first?
Ask away. Your questions are always answered by Mike, not an admin, not AI.
Yes, we work with students of all ages, all over the world.
Before you ask
The questions every parent asks us first.
Real answers, the same ones our coaches give on every call.
What do sessions actually look like?
Not sitting and talking, and not worksheets. Sessions are 60 minutes of repetitive, high-engagement exercises the ADHD brain can learn and reuse. We take a real task from your child's week, define what done looks like, rehearse it, visualize it, then execute and repeat, until planning, prioritizing, and following through start coming from them.
Is virtual really as good as in person?
There is no difference whatsoever. The vast majority of our coaching is virtual over Zoom, with families around the world. These sessions are nothing like virtual school or other online therapy. They are interactive and designed specifically for the ADHD brain. In-person is available where we have it.
How long until we see progress?
Honestly, there is no average, no ballpark, and no success rate we will quote you, because every student is different. If someone promises your child will regulate their emotions after a set number of sessions before ever meeting them, that is a massive red flag. Our goal is to make this as short and productive as possible, and there are over a thousand real parent testimonials to look through.
How do you measure progress?
By fading prompts toward real independence in everyday life, based on what you and their teachers actually see. We start with scaffolds and fade them as your child learns self-starts, self-checks, and knowing when something is done. The child does more, parents and teachers do less.
The one almost every parent is quietly worried about
Will my child even agree to this?
Refusal is normal, and it is not a bad sign. ADHD affects self-awareness, so many kids genuinely do not think they have a problem, and it affects motivation toward new, non-preferred tasks, which is exactly what a first session is. Here is the good news: you make the first session an expectation, not a choice, and we take care of the rest.
"all motivation and buy-in is our responsibility, not yours."
Do you accept insurance?
No. Executive function coaching is an optional, non-medical service, so it does not go through insurance in any way. Sessions are private pay and out of network, and no ADHD diagnosis is required to start, and we work with students with multiple diagnoses too.
What ages do you work with?
All ages, all over the world. Coaches on the team specialize in different age groups and different needs, so you are only ever matched with a coach who specializes in your child's age and situation.
What happens after we send the form?
Once the form is complete, you are added to the waiting list, typically a few weeks. Then you are matched with your best-fit coach, not whoever happens to be free first, and you talk with them before they ever meet your child. Wrong fit? We rematch you anytime.
Is this a long-term program?
No, and we have no interest in client retention. Sessions run once a week, Monday through Friday between 7am and 9pm, and student coaching and parent training usually happen inside that same hour with the same coach. We are straightforward about what needs to change at home and school, so we can fade back support as quickly as possible.
"zero interest in wasting anyone's time or finances."
What about my child's screentime?
Yes, we are going to discuss screentime with you. Many families we work with are successful keeping screens in their kids’ lives, and some need to make significant changes. We fully understand that “full removal” is not realistic in many homes. For example, TV is usually not an addictive screen and should not be removed.
What if we are still unsure or skeptical?
Then please do not pursue services with GrowNOW, genuinely. You should feel zero pressure to move forward. There are countless quality options for students with ADHD. We are just one of them, and you know what is best for your child and family. Trust your gut.
Those eleven cover almost every first call. Anything else, scheduling, working alongside a therapist, ask Mike directly.
Why families trust GrowNOW
Built by an expert who saw what everyone was missing.
the method, published GrowNOW was founded in 2016 by Mike McLeod, an ADHD and executive function expert. The approach is now a published Wiley book, and the same model trains schools and professionals worldwide.
2,000+
families since 2016
2
published Wiley books
Worldwide
virtual coaching & school training
"My 14-year-old son NEVER complains and looks forward to going EVERY week!"
Katie G · parent
And in Mike's own words: "We have no desire to sell these services or convince anyone we're the right fit. There are many excellent options and we're just one of them. If you're aligned with our approach, fill out the form. If not, pause here and we'll be here when you're ready."
Send it straight to Mike.
Fill this in and it lands in Mike's inbox. You'll get a confirmation email so you know it went through.